How we're paid
Every family sees exactly how we make money, before any recommendation. We are transparent about every dollar. Here is each way the platform earns — and the lines we never cross.
Provider subscription — paid by care homes
Care homes pay one flat subscription — $49 a month, or $499 a year — to join and place bids. Listing and claiming a facility has no fee; the subscription only buys the ability to bid. Every verified provider gets equal footing — no one pays us to rank higher, and we earn the same flat amount whether a family chooses the lowest-priced home or the highest. We never charge a per-move-in fee and never take a percentage of rent.
Advisor service — optional, paid by families
Families can choose to pay for a live advisor session when they want extra help — $99 for a guided session of up to two hours, then $65 an hour after that. An advisor explains how to read and compare bids, helps you prepare for tours, and supports you through the decision. Crucially, an advisor never picks a home for you and never recommends a specific facility — they help you decide; the choice is always yours. The core of the platform — completing intake, posting a request, seeing every bid with its quality context, and asking basic questions — carries no fee.
Our advisors inform; they never steer. We will not tell you which home to choose.
Posting fee — refundable, paid by families
When enabled, posting a request includes a small refundable fee that keeps the marketplace serious for care homes — refundable if you receive too few qualified bids, and creditable in full toward an advisor session. It is a seriousness stake, never a charge for a placement. This fee is not being collected today.
(Wording pending final legal review.)
What we never touch
We never collect, hold, process, or credit your rent, deposit, or care payments. That money is only ever between you and the home you choose. We never sell your information — you choose who sees it. And we will tell you when a care home is not the right next step, even though care homes are the ones who pay us to be here.